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Make learning fun because older sister air division phu environment unlike the straightforward clip of most business biographies. The Shoe Dog summary below doesn't do the book justice. The book is a fast read, filled with anecdotes celebrating little triumphs and quirky memories. Read the Shoe Dog summary below for the main history of and Knight, but read the real book for a visceral account of how one of the world's biggest companies got started.A Knight started the 1960s, well before venture capital was established industry and before high-growth high-risk companies were the norm. This led to constant financial frictions with his banks. Thus he pushed the finances to the limit, living on float and barely being able to pay back creditors. This wasn't out of needless risk, but because he recognized the fundamental demand for was strong. Knight started his career selling imported Japanese shoes, not by manufacturing his own. fact, it was only frictions with the Japanese company that forced him to found If they'd kept their partnership amiable, might have been working with Onitsuka for decades, and might never have happened. ran into continuous problems as it grew lawsuits with Onitsuka, constant problems with manufacturing and finances, failed new shoes, a $25 million fine from US Customs. But the perseverance of the team, and the undercurrent of high demand for Nikes, persisted and drove the company past its problems. Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. Lifers used the phrase cheerfully to describe other lifers…they thought and talked about nothing The average person takes seventy-five hundred steps a day, 247 million steps over the course of a life shoe dogs simply wanted to be part of that journey. Shoes were their way of connecting with humanity. What better way of connecting, shoe dogs thought, than by refining the hinge that joins each person to the world's surface? Like books, sports give people a sense of having lived other lives, of taking part other people's victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and that convergence, that transference, is the oneness that the mystics talk about. It seems wrong to call it ‘business.' It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt much more…When you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better…you're participating more fully the whole grand human drama. More than simply alive, you're helping others to live more fully. Knight has graduated from University of Oregon and earned MBA from and he doesn't know what to do. He is 24. His best lead is a final paper he wrote on shoes. Being a runner and having been a decent but just decent runner on the U of Oregon track team, he's obsessed with shoes. His paper's thesis Japanese companies are poised to burst into the shoe market, just as they had for cameras and displacing the incumbents. This is his Crazy Idea. His way of making a on the world. It seems obvious to him. He now to travel to Japan, find a shoe company, and pitch them his Crazy Idea. Along the way, he wants to and feel the world for how can you change the world without seeing it? His traveling ambitions have a spiritual air, longing to understand how the Chinese and Buddhists and Greeks and Christians have thought about life for millennia. There's one barrier. He needs money. And his father is his best shot. describes his father as obsessed with respectability and grounding traditional values, and wandering the earth seemed the antithesis of this. 's quite sure his father demur from funding his wanderlust. But to his surprise, the elder Knight approves, bemoaning his own lack of travel experience younger days. later realizes a motivation for his global journey might be to define himself opposition to his father to be one who's not obsessed with respectability. With his friend they fly directly to Hawaii as their first stop. They are smitten by life on the island. Frolicking the waves and surrounded by beautiful women, decides his plan can wait. they get jobs as encyclopedia salesmen. is a terrible encyclopedia salesman. He switches jobs to sell securities, which essentially means cold-calling customers to sell funds. He isn't a smooth talker, but he knows his product, and he speaks the truth, and his customers like that. He quickly earns enough to cover rent and plenty of surfing time. Eventually, though, his journey calls to him again. He has been on Hawaii for two months. It's time to move on. His traveling companion is now tied to Hawaii he's met a girl. hesitates to travel alone, but soldiers forth. he's Tokyo. travels around Tokyo, learning about Zen and observing the rubble remaining from World War 2. His father has two friends Tokyo, and they dispense business advice the Japanese are soft negotiators, not fans of the aggressive American style. They're hard